You know the drill. You hit send on a freelance proposal… and then the wait begins. Hours pass. Days pass. Sometimes you start wondering if the client even saw it. Meanwhile, project delays pile up and your deal closing speed? Stuck at zero. It’s not just annoying—it’s expensive.
I got fed up. So I ran a little experiment. One week, six clients, and instead of emails I sent Loom videos. No fancy production, just screen shares and my voice. The goal was simple: could I cut the client response time in half? Maybe even more?
The results… honestly surprised me. Faster client approvals, fewer delays, and one small shift that turned waiting into actual momentum.
Table of Contents
Stick with me. I’ll walk you through each day of the test, the numbers I tracked, and the graph that made me rethink how I send freelance proposals. By the end, you’ll see why faster approvals are more than just convenient—they’re the key to better income flow.
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Day 1–3: First Loom Tests
The first three days felt awkward, but the shift in client response time was impossible to ignore.
Day 1, I sent a two-minute Loom walking through my design draft. My voice cracked, the lighting was harsh, and honestly I thought about deleting it. But then—three hours later—the client replied: “Got it, approved.” Normally, that same freelance proposal would have sat for two days. Faster client approvals, even with a clumsy start.
Day 2, I kept it simple. Quick screen share, one clear point, no fluff. The response landed in 19 hours instead of the usual 48. That’s a 60% drop in client response time. My tracker showed the numbers and I had to double-check them twice. Could video really be this effective?
By Day 3, I almost quit. Talking into a camera after a long day felt draining. But then a reply popped up at midnight: “Thanks, this clears things up. Let’s move forward.” A 24-hour turnaround. Not perfect, but already cutting project delays in half compared to my normal pace.
Day 4–5: Numbers Start to Shift
By midweek, the experiment moved from curiosity to real proof.
On Day 4, I tried something new: timing. Instead of sending my Loom late at night, I hit send at 9 AM. The reply came in four hours flat. That single tweak shaved off days of waiting and boosted my deal closing speed. Timing, not just format, was the missing piece.
Day 5 brought pushback. A client asked me to “just write it out.” So I did both: email plus Loom. The email sat ignored until the next day. The video? Answered in six hours. Side by side, the difference in response speed was too sharp to miss. Loom wasn’t just helping—it was outpacing traditional email completely.
The table shows what words can’t. Look at the drop on Day 4. That’s when faster client approvals became reality. Project delays that once stretched for days collapsed into single-digit hours. It was the first sign that deal closing speed could be controlled—not just endured.
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Day 6–7: Faster Yes, Less Stress
By the weekend, Loom no longer felt like a test—it felt like my new default.
Day 6 was almost boring in the best way. I sent a walkthrough of a site flow at 10 AM. By mid-afternoon, I had the green light. No back-and-forth, no phone call, no waiting. Just clarity. My freelance proposal tracker showed the steepest drop in client response time yet.
Day 7 made the pattern undeniable. The client didn’t just approve quickly, they wrote back: “This Loom made the decision simple.” That was the line that stuck with me. Faster client approvals weren’t luck—they were the result of clearer communication. And when clarity goes up, project delays go down, deal closing speed goes up.
What the Data Showed
The numbers proved what my gut was already telling me.
Before Loom, the average wait time for freelance proposals sat at 46 hours. With Loom, it dropped to 11 hours across the week. That’s a 76% improvement. The fastest decision came on Day 4 with just a four-hour turnaround. Faster client approvals didn’t just speed up projects—they created earlier paychecks, fewer delays, and less of that inbox-refreshing anxiety.
Key Takeaways:
- Email-only approvals averaged 46 hrs
- Loom approvals averaged 11 hrs
- Fastest client response: 4 hrs (Day 4 morning video)
- Impact: Fewer project delays, higher deal closing speed
Breaking Down the Graph
The chart told the same story—sharp drops after smart changes.
The curve dipped dramatically after Day 4 when I shifted to morning sends. Client response time was nearly 60% faster in the mornings than at night. Another insight? Doubling formats (video plus email) slowed things down. Clients acted faster when Loom stood on its own, not when buried next to paragraphs of text.
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When Loom Works Best
Not every client update deserves a video, but proposals and walkthroughs thrive on it.
Loom worked best when showing design changes, explaining project strategy, or clarifying deliverables. Anywhere text felt heavy, a two-minute video replaced it. For yes/no updates, email still won on speed. But for bigger decisions—the ones that usually cause project delays—Loom consistently delivered faster approvals and smoother momentum.
Final Thoughts
Seven days in, I can say this with confidence: Loom shortens client decision cycles—dramatically.
Freelancers spend too many nights refreshing inboxes, waiting for replies that drag on. Loom cuts through that silence. It’s not just faster approvals—it’s earlier paychecks, fewer project delays, and more control over your schedule. A 76% reduction in response time isn’t just a stat, it’s a shift in how quickly you get to start—and finish—your work.
If you’ve been stuck waiting on slow decisions, give it a week. Track your numbers. You might see what I saw: deal closing speed that finally matches your workflow, and client approvals that come quicker than you thought possible.
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Hashtags: #FreelanceProposals #ClientResponseTime #FasterClientApprovals #DealClosingSpeed #VideoCommunication
Sources: Freelancers Union, Loom Blog, SBA freelance insights
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